Moteur de recherche d’entreprises européennes
Financement de l’UE (6 500 000 €) : TealHelix: Building Resilience Through Inclusive and Personalized Food Labeling Hor30/07/2024 Programme de recherche et d'innovation de l'UE « Horizon »
Vue d’ensemble
Texte
TealHelix: Building Resilience Through Inclusive and Personalized Food Labeling
The TealHelix advances the state-of-the-art by proposing a more precise and targeted approach – empowerment through personalization and inclusion. Using the underlying logic of motivational matching, we will develop a number of new labeling approaches and digital social innovations to guide and improve consumer decision-making. Such an approach will also enable us to address resistance to sustainability ideas and tailor our interventions to the heterogeneity in individual needs of vulnerable consumers. Combining insights from life cycle, social and economic environments analysis, measurement, and consumer behavior theories, we will develop a new measure to assess how individual and planetary preferences for various sustainability dimensions can be aligned to reach sustainability goals. Next, we will test a number of means of transmission: traditional labeling approaches, digital and brick-and-mortar retail labeling approaches, and smart labeling approaches. To sustain and scale the change, we will develop integrity guidelines and new sustainability information provision standards for the industry. We will leverage the interdisciplinary and transdisciplinary competencies of the consortium in marketing, consumer behavior, psychology, environmental, information sciences, as well as in communication, retailing, and standard-setting industries. The project will generate multiple novel methods to study labeling approaches and original empirical evidence through machine learning-based 'big data' analysis, large-scale surveys, experience-sampling and micro-level experiments. Finally, we will integrate the findings into digital social innovations powered by AI tools to support labeling solutions. As a result, we will provide a deeper understanding of how various external environments shape attitudes and beliefs towards food sustainability labeling, how to motivate consumers to follow sustainable labeling guidelines, and how to include the ones who are in greatest need.
| UNIVERSITAET ST. GALLEN | ? |
| Adcogito Elgsenos Tyrimu Institutas, VSI | 386 581 € |
| Copenhagen Business School | 361 250 € |
| Erevnitiko Panepistimiako Institouto Systimaton Epikoinonion Kai Ypologiston | 337 500 € |
| GS1 GERMANY GmbH | 348 344 € |
| Katholieke Universiteit Leuven | 1 225 188 € |
| RIJKSUNIVERSITEIT GRONINGEN | 390 150 € |
| RIMI EESTI FOOD AS | 0,00 € |
| Safe Food Advocacy Europe | 310 313 € |
| SIA Rimi Baltic | 250 281 € |
| STICHTING VU | 405 050 € |
| Stowarzyszenie Komunikacji Marketingowej Sar | 335 375 € |
| Universitaet Fuer Bodenkultur Wien | 386 250 € |
| University OF Macedonia | 388 406 € |
| Valstybine Maisto IR Veterinarijos Tarnyba | 206 406 € |
| Vilniaus Universitetas | 410 938 € |
| White Research Srl | 457 969 € |
| Zenith Poland SP Zoo | 300 000 € |
https://cordis.europa.eu/project/id/101136955
Cette annonce se réfère à une date antérieure et ne reflète pas nécessairement l’état actuel. L’état actuel est présenté à la page suivante : Universität St. Gallen, HSG, Schule + Forschung Inst. öff. Recht, St. Gallen, Suisse.
Les visualisations de "UNIVERSITAET ST. GALLEN - Financement de l’UE (6 500 000 €) : TealHelix: Building Resilience Through Inclusive and Personalized Food Labeling"
sont mis à disposition par
North Data
et peuvent être réutilisées selon les termes de la licence
Creative Commons CC-BY.
