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Financement britannique (686 016 £) : Améliorer l’expérience du consommateur dans le commerce de détail : mettre le Big Data à la disposition des petits utilisateurs Ukri 01/08/2016 Recherche et innovation du Royaume-Uni, Royaume Uni
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Améliorer l’expérience du consommateur dans le commerce de détail : mettre le Big Data à la disposition des petits utilisateurs
| Abstract | Retail centres offering a consistent and congruent customer experience through a clearly defined comparison, convenience or speciality offer perform better than centres whose collective offer is not as clear. Our project brings 24/7 footfall and other consumer data directly to retailers and other high street stakeholders, helping them understand more about their customers and the locations they trade in, and adjust their individual operations accordingly. This will result in an improved customer experience, increased footfall to the location and more turnover/profit for the retailers. Our project is innovative as focuses on improving the customer experience in smaller locations (Ayr, Ballymena, Bristol, Congleton, Holmfirth, Morley and Wrexham). It will define new classifications of towns, for retailers, investors and place managers, based on customer activity and feedback. Finally it brings together a unique set of indicators, in a new interface, allowing users and retail locations to predict the outcome of interventions and trends that may affect their performance (like car-parking charges, or extended opening hours), facilitating better, more transparent, decision-making. |
| Category | Collaborative R&D |
| Reference | 102549 |
| Status | Closed |
| Funded period start | 01/08/2016 |
| Funded period end | 31/07/2018 |
| Funded value | £686 016,00 |
| Source | https://gtr.ukri.org/projects?ref=102549 |
Participating Organisations
| SPRINGBOARD RESEARCH LTD |
£265 484,00 |
| MANCHESTER METROPOLITAN UNIVERSITY |
£149 664,00 |
| CONGLETON TOWN COUNCIL |
£7 456,00 |
| MYKNOWLEDGEMAP LIMITED |
£99 088,00 |
| SOUTH AYRSHIRE COUNCIL |
£7 505,00 |
| NMTF LIMITED |
£4 761,00 |
| NATIONAL ASSOCIATION OF BRITISH PAKISTANIS (NABPAK) |
£4 761,00 |
| KEEP HOLMFIRTH SPECIAL |
£4 683,00 |
| ASSOCIATION OF TOWN CENTRE MANAGEMENT |
£4 650,00 |
| CARDIFF UNIVERSITY |
£95 853,00 |
| BRITISH COUNCIL OF SHOPPING CENTRES |
£5 113,00 |
| PINPOINTER LIMITED |
£4 713,00 |
| BRISTOL CITY COUNCIL |
£7 435,00 |
| MORLEY TOWN CENTRE MANAGEMENT BOARD |
£4 637,00 |
| MID & EAST ANTRIM CITIZENS ADVICE |
£7 505,00 |
| NEWRIVER RETAIL (UK) LTD |
£5 203,00 |
| WREXHAM COUNTY BOROUGH COUNCIL |
£7 505,00 |
Cette annonce se réfère à une date antérieure et ne reflète pas nécessairement l’état actuel. L’état actuel est présenté à la page suivante : Springboard Research Ltd., Londres, Royaume Uni.