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Financement de l’UE (3 231 375 €) : Création multimédia et radiophonique augmentée : en ligne, interactive, individuelle Hor09/08/2017 Programme de recherche et d'innovation de l'UE « Horizon »
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Création multimédia et radiophonique augmentée : en ligne, interactive, individuelle
Nowadays, radio shows surpass linear broadcast feeds by increasingly revolving around user engagement, which encompasses audience interaction and experience personalisation. Indeed, a typical consumer increasingly interacts with the radio station through digital platforms and social media. Unfortunately, the tools to enable radio-makers to capitalize on these new kinds of media and interaction opportunities are premature at best, and are in addition ill-aligned with contemporary radio production workflows. MARCONI aims to bring radio experiences to the next level, enabling radio to safeguard its strong position in the European media market, while at the same time facilitating innovative ways of radio making. The goal is to enable fully interactive and personalised radio solutions, integrating broadcast radio with digital and social media, amounting to converged radio experiences. To realize this goal, MARCONI will pursue two concrete objectives. First, consumers will be able to interact with “live” radio through their preferred communication channel in ways that are richer than is feasible today, so that consumers feel more connected to the radio brand -even when not listening linearly- and better served in an individual way. Second, radio-makers will be given an integrated view on audience interactions and will be supported by interaction automation services. The net outcome will be enhanced audience engagement. MARCONI brings together a multi-disciplinary consortium to realize its vision. Several partners will focus on AI to automate processing of audio-visuals, text and social media posts. A radio redaction solutions provider is represented in the consortium to guarantee smooth integration in real operational workflows. MARCONI also includes broadcasters which will organise large-scale pilots with their respective communities. Finally, strong industry participation (SMEs and radio stations) ensures that the MARCONI market potential will be properly exploited.
| De Vlaamse Radio en Televisieomroeporganisatie N.V. | 764 072 € |
| Faction XYZ | 99 663 € |
| IN2 DIGITAL INNOVATIONS GmbH | 148 302 € |
| In2 Search Interfaces Development Ltd. | 151 823 € |
| Joanneum Research Forschungsgesellschaft mbH | 670 000 € |
| PLUXCUSTOMS CV | 563 087 € |
| RADIO STADTFILTER AG | 55 053 € |
| STICHTING NEDERLANDSE PUBLIEKE OMROEP | 224 375 € |
| Universitat Wien | 135 625 € |
| Universiteit Hasselt | 419 375 € |
https://cordis.europa.eu/project/id/761802
Cette annonce se réfère à une date antérieure et ne reflète pas nécessairement l’état actuel.
