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Financement de l’UE (3 869 128 €) : Pionnier de l’avenir numérique pour les responsables de la vente au détail omnicanal Hor10/10/2017 Programme de recherche et d'innovation de l'UE « Horizon »
Texte
Pionnier de l’avenir numérique pour les responsables de la vente au détail omnicanal
The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience. With PERFORM we create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives: ● Develop sustainable business models for the Digital Retail sector. ● Examine approaches to increase the customer experience along the customer journey. ● Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience. ● Develop knowledge base on Digital Retail operations and analytics. We will assist the Digital Retail sector to realise valuable strategic options for local EU retailers related to the Single Digital Market. PERFORM builds an interdisciplinary network including various disciplines (such as technology, business and behaviour science) and will educate Early Stage Researchers. PERFORM provides a timely response to the increasing need from the retail sector for highly skilled graduates and researchers, which are highly sought after in industry and academia. We offer exciting career perspectives based upon existing and future job profiles within the digital retail industry. The research programme of PERFORM will develop new methods, concepts and technology implementations for Digital Retail. Both academic and non-academic participants of PERFORM will contribute to strengthening the Innovation Capacity in Europe.
| BlueRock Logistics | ? |
| AWS-Institut FUR Digitale Produkteund Prozesse gGmbH | 498 433 € |
| Dublin City University | 258 295 € |
| FH OO Forschungs & Entwicklungs GmbH | 511 868 € |
| Linneuniversitetet | 527 319 € |
| National University of Ireland Maynooth | 538 729 € |
| Raiffeisenlandesbank Oberosterreichag | 511 868 € |
| Technische Universiteit Eindhoven | 510 749 € |
| Universitat Linz | 511 868 € |
https://cordis.europa.eu/project/id/765395
Cette annonce se réfère à une date antérieure et ne reflète pas nécessairement l’état actuel. L’état actuel est présenté à la page suivante : BlueRock Logistics, Bosch, Pays-Bas.
